On the heels of the 2019 NBA All-Star Weekend, the NBA has just blew everyone’s mind with the new digital jersey. There is no other organization better at rolling out new ideas and keeping things fresh and interesting for their fans than the NBA. Friday morning (February 15th), League Commissioner Adam Silver announced the future of its threads and in doing so, he unveiled a digital jersey that can switch the name and number on its back with a push of a button.
This new innovative jersey can be very beneficial and cost effective for the league and its players for when they change teams. There will be need to pay for new embroidering and such because you can now just change the name and number by a click of a button. It can even be a great investment for mega fans. Check this, for millions of fans who continuously go games and want to rep their teams but struggle to decide on who they want to wear or when they are ready for a new one, this will be their saving grace.
Other than the new technology itself there wasn’t much other information provided such as when it is launching, its cost, and whether or not athletes will be sporting the jerseys on the court as well. According to Action Network’s Darren Rovell, he speculates they will cost around $600 to be able to make a profit.
No matter the market value, just like Yeezys, Jordans, Michael Kors, and more the digital jerseys will be sure to find themselves a place to call home. Today’s announcement has gifted NBA fans around the world with plenty to converse about all over social media all throughout All-Star Weekend and all its festivities placing itself as the main topic, and that is priceless.